Tuesday, June 12, 2007
The ad violates a 1988 Spanish law that prohibits advertising that is denigrating to groups of people. In this case, Sánchez said, the video was demeaning not only to tourism workers, but Cuban women and Cubans. The organization complained about the ad last week and Iberia pulled it four days later, he said. Advertising professors are requesting copies so they can show them to students as an illustration of what not to do, he added.Wow. Yay. Consumers in Action Federation! They are known as FACUA in Spanish. You can find their translated page here. Wouldn't it be nice to have US consumer groups lead the battle against negative portrayals of African American women? Alas, it is not to be. We'll have to do it ourselves.