Monday, March 05, 2007

Glenn Sacks Challenges Media's Image of Fathers

Glen Sacks often complains about the way men and fathers are mocked and denigrated in television commercials. In November, 2004 he launched the Campaign Against Anti-Father Verizon Commercial, asking Verizon to stop running the commercial "Homework." In that ad a bumbling father tries to help his little daughter with her homework and is treated with contempt by both the girl and her mother, who orders the father to "leave her alone" and "go wash the dog." Our campaign made 300 newspapers, and the Verizon ad stopped running a few weeks later. click here

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