Thursday, May 31, 2007

Success vs. fulfillment. Which is it for you?

Jeffrey Gitomer

Author of The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless

People make life choices, career choices, and business choices, even relationship choices based in large part on their tolerance for risk – weighted against their greed. As life progresses, these decisions will be mitigated and compromised based on existing conditions of family and debt. Often not in that order.

When you’re young you have goals and dreams, often verbalized by the statement, “When I grow up, I want to be a (fill in the blank).” And as you mature, you may, based on your life experiences, change your mind.

Here are the elements of achievement:

You have a drive.

You have a desire.

You have a goal.

You have a dream.

Your dream may be different than your goal.

Your goal may be to make your quota, or become the number one salesperson in your company. But your dream may be to live on the ocean or start your own business.

The question is: Do you have a love for what you are striving for, and is it the same love as what you’re dreaming for?

Love drives true passion. Passion drives achievement.

If you don’t love what you do, odds are you will not achieve your goal, let alone your dream. Why would you put that much energy into something you don’t love? The answer is: you probably wouldn’t. Love is also the breeding ground for intention. And intention is the first step in achievement. continue

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