Do we understand how much it costs to get records played on mainstream radio? One rap group has publicly stated in an interview that they paid $1 million to get ONE song played on mainstream stations. That's more than the rapper gets to record his entire album. Who is it that profits so handsomely off this "gangster" rap that they can pay $1 million dollars to get airplay? The Record Company! Many of these rappers are in standard 12 point recording contracts that yield a mere $.63 per ($15) CD? Just as the NBA, if the record companies say put on a suit, the rapper will put on a suit. Likewise, when told to "keep it gangsta" the rapper will keep it gangsta!
So, it is to the Major Recording, Radio and Video companies that this fight must be taken, if we are to see a change in what we hear! Here goes a very very very small list of rappers and albums that they either totally refused to play or criminally marginalized on commercial radio.